Emirates Spinnaker Tower Unveils Results of Six Figure Redevelopment

Emirates Spinnaker Tower has unveiled their brand new entrance experience, the result of a six figure investment from managing operators Continuum Attractions, which includes a redeveloped admissions area and the introduction of an animated pre-show.

The entrance’s design now matches the modern, sleek design of the iconic Tower with curved wave-shaped walls to reflects the waterfront location and improve visitor flow for the hundreds of thousands of guests the Tower welcomes annually. The four minute pre-show film, named ‘Sail of the Solent’, provides visitors with an immersive overview of the history of the Tower and Portsmouth, with cameos from key figures for which the city is famed, such as Arthur Conan Doyle, King Henry VIII and Lord Nelson, all presented in animated form.

The transformation is the brainchild of Form of Intelligence, a London based design consultancy, with over 20 years of experience in developing international projects for leisure and hospitality environments. This design was made a reality by DG Professional Interiors and made complete by Heritage Interactive, who produced and delivered the compelling pre-show.

Sarah Webb, General Manager at Emirates Spinnaker Tower, commented: “Our redevelopment project allows the Tower experience to start on the ground floor and creates a real anticipation before guests reach the incredible birds-eye views available from the top. I am delighted with the results and am sure it will prove a hit with our visitors too.”

Emirates Spinnaker Tower is part of Continuum Attractions. Continuum Attractions is the leading operator of cultural heritage experiences in the UK.  Continuum currently manages an award winning portfolio of visitor attractions including Oxford Castle Unlocked and York’s Chocolate Story.